swim no matter what

No travel this year, and I am 100 % skeptical on traveling even next year, I do not believe the virus situation will allow for it either. And those trips to the Nor’atlantic are the very life of the Leica Da Vinci initiative, always built up organically, out of practical action. I will need to find other ways to keep it alive and well. It is a matter of doing, just doing!

The one thing I’m certain of, however, is that we’ve moved from a culture of ‘learn and do’ to a culture of ‘do and learn’

John Hegarty, Hegarty on Advertising. Turning Intelligence into Magic, revised and expanded edition, 2017 Thames & Hudson Ltd., London, p. 111.

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